En un momento electoral tan ajetreado como el de este año, con elecciones generales, europeas, municipales e incluso comunitarias en muchos casos, vuelve a abrirse el debate del uso de datos en internet. ¿Cómo se utilizan los macrodatos? ¿Qué uso hacen de ellos las organizaciones gubernamentales? El Big Data se usa con fines comerciales en
Nicestream
Nicestream is an expert one-stop-shop agency with six years of experience in brand strategy, research, and building. Our experience with online audiences allows us to analyze and predict human behavior, and determine the relevant aspects to focus on.
More than 20 cases of institutional and environmental crisis management, public image, @government, and issue management, have provided us the knowledge to handle large volumes of media content, and to perform thorough large scale social sentiment, and behavioral data analysis.
We know that past sentiment and social behavior often does predict future, and in many times in a surprising way.
NSMetrix
NSMetrix framework product allows Nicestream to analize and intervene users, customers, friends of customers, brands who have been mentioned online. In order to do this NSMetrix units combine public data from the web, social data and proprietary data such as customer purchasing data and contact information.
This has resulted in a vast, constantly changing, up-to-date knowledge base with hundreds of millions of entities and relationships.
This helps Nicestream to better understand the context of what the people are saying online.
BCODE
"Not everything that can be counted counts, and not everything that counts can be counted” Albert Einstein.
In the context of predicting or analyzing human “BEHAVIOR” the relevant aspect is the behavioral content of emerging data sources.
BCode, is social platform that allows generate simple and creatives tools to crack the complex code of understanding the personal and social behavior of users in different situations.
SENTINEL
Building your personal and corporate reputation takes decades, and a single thing in one moment might destroy it” Rupert Murdoch.
Sentinel, is a big data platform that tracks, analyze and interprete social activity based in different artificial intelligence techniques to perform and protect IQ reputation for brands, products, artists, politics and executive.
Social Spark
"Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another.” Napoleon Hill.
Content seeding is one of the most innovative and powerful tools in online marketing. It is the most effective way to spread the word about your brand or product across the web, reaching the right audience through the most appropriate channels.
But for seeding to deliver results, a well structured an planned strategy must be put in place. The proper distribution of high quality content such as videos, articles, and images using the most popular social networks, like Facebook, Twitter, and Google+, with the aid of a relevant set of users and opinion leaders that connect with the intended audience is key to achieve a campaign’s goals, and obtain positive results.
That is what Social Spark can do for you. This tool will allow our agents to plan and execute seamless seeding campaigns that will engage your target audience, and have them speaking about you.
Blog
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A lo largo de los últimos años, los denominados challenge o retos virales de internet se han viralizado sobremanera. Desde que en 2012, el Ice Bucket Challenge desató esta afición desmedida por superar pruebas compartiéndolas en las redes (la mayoría de las veces sin otro objetivo que la diversión absurda), todo han sido retos. Sin
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Sobrevivir al drama del newsletter: Los secretos de copywriting que mejorarán tu estrategia de email marketing
Hay cierta tendencia a construir textos poco persuasivos, y cuando hablamos de newsletter, los índices de apertura dependen, básicamente, de la calidad de nuestros textos. Tener una buena lista de correos electrónicos no conlleva necesariamente que estos tengan un buen recibimiento por parte de nuestros usuarios. Como empresas, en lugar de ofrecer información de valor,
