¿Tu empresa ha estado recibiendo críticas en las redes sociales? Gestionar correctamente el feedback es imprescindible para evitar una crisis de reputación. Lo habitual es que las empresas dispongan de un plan de gestión de crisis digital. Con una estrategia adecuada, es posible solventar muchas de las críticas que se pueden generar en medios sociales
Nicestream
Nicestream is an expert one-stop-shop agency with six years of experience in brand strategy, research, and building. Our experience with online audiences allows us to analyze and predict human behavior, and determine the relevant aspects to focus on.
More than 20 cases of institutional and environmental crisis management, public image, @government, and issue management, have provided us the knowledge to handle large volumes of media content, and to perform thorough large scale social sentiment, and behavioral data analysis.
We know that past sentiment and social behavior often does predict future, and in many times in a surprising way.
NSMetrix
NSMetrix framework product allows Nicestream to analize and intervene users, customers, friends of customers, brands who have been mentioned online. In order to do this NSMetrix units combine public data from the web, social data and proprietary data such as customer purchasing data and contact information.
This has resulted in a vast, constantly changing, up-to-date knowledge base with hundreds of millions of entities and relationships.
This helps Nicestream to better understand the context of what the people are saying online.
BCODE
"Not everything that can be counted counts, and not everything that counts can be counted” Albert Einstein.
In the context of predicting or analyzing human “BEHAVIOR” the relevant aspect is the behavioral content of emerging data sources.
BCode, is social platform that allows generate simple and creatives tools to crack the complex code of understanding the personal and social behavior of users in different situations.
SENTINEL
Building your personal and corporate reputation takes decades, and a single thing in one moment might destroy it” Rupert Murdoch.
Sentinel, is a big data platform that tracks, analyze and interprete social activity based in different artificial intelligence techniques to perform and protect IQ reputation for brands, products, artists, politics and executive.
Social Spark
"Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another.” Napoleon Hill.
Content seeding is one of the most innovative and powerful tools in online marketing. It is the most effective way to spread the word about your brand or product across the web, reaching the right audience through the most appropriate channels.
But for seeding to deliver results, a well structured an planned strategy must be put in place. The proper distribution of high quality content such as videos, articles, and images using the most popular social networks, like Facebook, Twitter, and Google+, with the aid of a relevant set of users and opinion leaders that connect with the intended audience is key to achieve a campaign’s goals, and obtain positive results.
That is what Social Spark can do for you. This tool will allow our agents to plan and execute seamless seeding campaigns that will engage your target audience, and have them speaking about you.
Blog
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¿Ya conoces los beneficios de la marca personal ? El uso que hacemos de las redes sociales puede jugar mucho en nuestro favor. Pero cometer según qué errores, puede echarlo todo a perder. Descubre con nosotros algunos de los errores que jamás (bajo ningún concepto) debes cometer con tu Marca Personal. QUÉ
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¿Has participado alguna vez en alguno de los fenómenos virales de moda? Internet es un lugar en el que la imaginación no tiene límites. Y la originalidad queda plasmada en cientos de memes, selfies curiosas, boomerangs,… ¡Y también en los retos virales! Hoy queremos presentarte alguna de las cadenas más curiosas… QUÉ ES UN
